Team

The PMC team is dedicated to promoting the understanding and adoption of personalized medicine concepts, services and products.

Dawn Cardeiro, M.S.

Director, Market Access Strategy, Roche Diagnostics

Dawn Cardeiro, M.S., who is trained as a genetic counselor and has also worked in the payer and patient advocacy sectors, serves as the Director of Market Access Strategy for Roche Diagnostics. In past roles, Cardeiro has led innovative payer/manufacturer agreements designed to broaden patient access to emerging precision medicine technologies.