Public Perspectives on Personalized Medicine: A Survey of U.S. Public Opinion


DownloadPublic Perspectives on Personalized Medicine, a representative survey of 1,001 Americans commissioned by PMC and GenomeWeb, shows that most Americans are not familiar with personalized medicine.

According to the survey, which was conducted by KRC Research, 67 percent of Americans have never even heard the terms “personalized medicine” or “precision medicine,” which are often used interchangeably to describe the process of targeting medical interventions to only those patients who will benefit. Only 13 percent of respondents indicated that they feel “very informed” about the topic. When personalized medicine was defined for them, 67 percent indicated a “mostly positive” reaction to it. Majorities of respondents indicated that the field could provide “major” benefits to the health system, and 82 percent said they want to learn more about it.
» Slide Deck: Public Perspectives on Personalized Medicine: A National Survey of U.S. Adults

2013/2014 Focus Groups & Survey