In March of 2014, PMC commissioned a nationally representative survey of U.S. adults to gauge consumer awareness, knowledge, and attitudes about personalized medicine. The survey suggested that Americans want to learn more about personalized medicine and are supportive of the concept. It also uncovered key consumer questions about personalized medicine,
shed light on interest in diagnostics for prevention and treatment, and
revealed concerns around high out-of-pocket costs. The survey results, which were officially launched at the National Press Club in Washington, D.C. on July 22, 2014, are summarized in the above PDF document titled U.S. Public Opinion About Personalized Medicine. The slide deck used to unveil the results at the Press Club has also been made available, as well as a link to a webcast of the launch event.